FocusRx

FocusRx is a pharmaceutical consultancy whose nuanced understanding of prescription plans is an asset to their clients. We’re talking about labyrinthine programs and systems that would make your head spin. The logo visually conveys the concept of focus by drawing attention inward as through the closing of a lens or an eye. The red brand color unifies the new identity with that of its parent company, Cazama, also credited in the tag line. Subtle shading of the red symbol imbues a secondary reading: the illusion of an unending loop of kinked red tape. This apt symbol for the health care industry adds a dash of humor to an otherwise direct and acute identity and collateral system.

CLIENT FocusRx | SERVICES graphic identity and collateral system