HGK Basel 2011 Summer Design Workshop: Poster Design
Yesterday was the final day of the concluding course of the 2011 Basel Summer Design Workshops at the Hochschule für Gestaltung und Kunst. Lead by Leander Eisenmann, a Zürich designer specializing in book and poster projects, the workshop provided an opportunity to experiment with the poster as a medium for communication and expression. The project brief was to design a poster for an exhibition on Type in Motion to be displayed at the Zürich Museum für Gestaltung. Additionally, Leander highly encouraged making objects by hand, by assembly of materials, or to consider other non-computer techniques as starting points to lead the investigation. Using the poster an application of the theoretical, formal, process-oriented ideas that accumulated over the three weeks of workshops seemed to me to be the perfect culmination. Personally, I found great potential and reward in letting the making of images and typographic expressions via cutting, slashing, bending, morphing, taping, and otherwise manually manipulating the materials of the poster. This approach, which is rare for my own process, certainly lead to unexpected results for me. It was a bittersweet end to an incredible three weeks in Basel.
For my own experimentation, I focused less on a single finished poster and more on the process of generating a range of possibilities within a seemingly narrow area of investigation. For this kind of approach, I chose to start with as little of a preconceived direction as possible in order to let the manual assembly of materials guide the process. Rather quickly, I began focusing on narrow slashes of material that could potentially lead to a sense of motion through a variety of possible effects: via optical vibration, wave patterns, shifting planes, layered segments of typography, and so on. This process proved to lead to a variety of possibilities that, for me, are both unexpected and a new take typography—through the manual manipulation I found the resulting images to put a stronger physical/visceral twist on the concept.