St. Lewis

This has nothing to do with two guys in a canoe. This has to do with every graphic designer’s dream brief (please note only mild sarcasm).

An old friend calls up because he needs a favor. The guy who used to run his soccer club has skipped town to take care of “a mess he made in Georgia.” Your friend’s in a pinch because he’s taking over the club and needs some new uniforms. And fast. Of course, there’s not much of a budget, so it will have to be one color T-shirts. Most importantly, the new team’s name and uniform should be an ode to their fallen comrade, who is a symbol of true soccer hooliganism, and must be remembered rightly so.

Introducing the Saint Lewis uniform: A regal psuedo-crest, an illustrative portrait of the patron Saint himself (with what appears to be only 4 fingers and demonstrating the Detroit lean), a diagonal striped motif, a dash of dada typography, all capped off with the true Hedon’s mark—the Viking helmet. This combined iconography ensures that these beauties will be the scourge of the field, instilling fear in the hearts of legitimate athletes all across southeastern Michigan.

Nimble Feet, Nimble Minds. Play on, gentlemen!